Pudsey made his debut in 1985 when Terry Wogan introduced him on television as the mascot for the BBC Children in Need Appeal, which aims to help disadvantaged children and young people throughout the UK. Pudsey proved to be very popular and returned the next year as part of the appeal’s logo. The design was modified slightly in 2007 and then again in 2009 for this new Steiff Bear. Made of yellow gold mohair, Pudsey has embroidered eyebrows over his button eyes, one of which is covered by his trademark polka dot bandage. Exclusively available from the UK.